BRT bus branding is a phenomenon means of mobile advertising in Lagos, Nigeria. This channel of advertising conveys over 1,000 different campaigns monthly since inception. Advertising your products and services on BRT BUSES in Lagos, Nigeria has proven to be the most effective means of outdoor advertising in Lagos because 80% of Lagos residents spend 70% of their day Outdoor and mostly inside traffic.
According to LAMATA a single BRT bus makes an average of 15 trips daily, covering several kilometers daily and conveying over 2,000 passengers daily.
There are four types of BRT BUSES in Lagos and the cost of advertising on each type varies according to the number of buses you want to brand. I will like to enlighten on the types of BRT BUSES available in Lagos, the forms of advertising allowed on each type and their prices.1. The RED LAGBUS – MAINLAND
These are the first set BRT BUSES in Lagos. They cover virtually every major Lagos route: from Ikorodu (Inside) to Ketu to Ojota to Onipanu to Ojuelegba to Stadium Barracks to Costain to Carter Bridge down to CMS – TBS. They are also present in LEKKI Ajah. The RED Lagbus has the widest brandable space of all the three types of BRT BUSES available in Lagos.
3. THE PRIMERO BLUE BUS
This type of BRT BUSES are more attractive than the RED BUSES I mentioned earlier. They are more mobile and offers more luxury than RED BUSES.They are mainly plying the Ikorodu Road to the TBS corridor. These BUSES are commenter’s favorites because of the comfort it offers.There are two types of advertising you can get on Primero Blue Bus; The Exterior Branding and the Interior Bus Branding.
4. LATEST BRT BUSES – NEW